Lashone Communications · The House
The House: Africa's first industrial reality TV show
In 2017 Lashone Links Communications and FIIRO brought Nigerian innovators together in one house to compete, learn and grow. A second season is being planned.
- Season one, with FIIRO
2017
Season one, with FIIRO
- Finalists in the house
25
Finalists in the house
- In cash prizes in season one
₦50 million
In cash prizes in season one
- StarTimes, Superscreen, Lashone TV and CFlix
On TV and online
StarTimes, Superscreen, Lashone TV and CFlix
Season one
Innovators under one roof
The House, also known as FIIRO House, was billed as Africa's first industrial reality TV show. It was produced by Lashone Links Communications with the Federal Institute of Industrial Research, Oshodi (FIIRO), the research institute founded in 1956 under the Federal Ministry of Science and Technology.
It was launched at a business cocktail for government officials, industrialists, media and entrepreneurs at Four Points by Sheraton, Victoria Island, Lagos, on 22 October 2017. Finalists with made-in-Nigeria products lived together in the house, pitched their businesses to a faculty of experts, learned from business mentors, and competed for viewers' votes.
On the show
What happened in the house
Pitches to the faculty
Housemates pitched products from medicinal soap and livestock feed to biodiesel, biogas, 3D-printed prosthetics and pounded yam flour, and were judged on their research, data and business plans.
Business masterclasses
Mentors taught patenting recipes, break-even, market entry and exit strategies.
Factory visits
Housemates toured the Technology Incubation Centre in Agege, Lagos, meeting manufacturers of food, wine, bakery products, cultured marble and precision tools, and learning about NAFDAC approval.
Life in the house
Housemates chose leaders, shared their stories and asked viewers to vote to keep them in.
Watch
Episodes and highlights
Photos
Scenes from season one
Season two is being planned
Are you an innovator with a made-in-Nigeria product, or a sponsor or partner who wants to back Nigerian industry? Register your interest and we will keep you informed.
Lashone Communications
+234 803 973 3800 · media@lashone.com
Lashone Links Communications Limited, registered with the CAC